¡Hola, cómo estás!
Sin más intro, ¡A LO QUE VINIMOS!
Estas son las primeras tres shortlist publicadas por Cannes Lions 2026.
Titanium
Innovation
Glass: The Lion For Change
——-
Shortlist de Titanium
TOCAYOS | HEINEKEN (LEPUB) 🇲🇽
WELCOME BACK, PAISANO | TECATE (LEPUB) 🇲🇽
THE UNDROPPED KIT | ASICS (GUT) 🇨🇦
REVERSE MEDIA SCHEDULE | SEA CLEANERS & JCDECAUX (DENTSU CREATIVE AOTEAROA) 🇳🇿
HAVEN | SUNCORP INSURANCE (LEO) 🇦🇺
VEHICLE OF HOPE | CARITAS (DIFFER) 🇸🇪
IKEA PREOWNED | IKEA (McCANN SPAIN) 🇪🇸
DOUBELL | SKODA (AMV BBDO) 🇬🇧
VASELINE ORIGINALS | VASELINE (OGILVY SINGAPORE) 🇸🇬
EXPEDITION IMPOSSIBLE | COLUMBIA SPORTSWEAR (ADAM&EVE\TBWA)
SOS POS | BCP (CIRCUS GREY) 🇵🇪
THE MISSING MANAGERS | XBOX (McCANN) 🇬🇧
OREO COWS | OREO (VML) 🇺🇸
THE FAROE ISLANDS SPACE PROGRAM | SKF (NORD DDB) 🇸🇪
600K NETWORK | COMANDO CON VENEZUELA (RAINBOW LOBSTER) 🇻🇪
BIRDS NEVER FORGET TO FLY | PSP (PLAYMAKERS) 🇸🇬
THE PHILIPSTOWN WIRECAR GRAND PRIX | THE PHILIPSTOWN WIRECAR FOUNDATION (ACCENTURE SONG SA) 🇿🇦
THE LEGACY OF VIRGINIA GIUFFRE | VIRGINIA GIUFFRE (DINI VON MUEFFLING COMMUNICATIONS) 🇺🇸
Shortlist de Innovation
THE FAROE ISLANDS SPACE PROGRAM | SKF (NORD DDB) 🇸🇪
LEGO SMART PLAY | LEGO (LEGO SYSTEM) x 2 🇩🇰
UTRECHT ENERGIZED | RENAULT (PUBLICIS) 🇳🇱
MAGNIF-EYE | 1001 OPTOMETRY (VML) x 2 🇦🇺
HOPE ON A CHIP | UTEC (UTEC) 🇵🇪
SPARC | COMMONWEALTH FUSION SYSTEMS (In-House) 🇺🇸
DARK MODE ADS | PLENTITUDE (LEPUB) 🇮🇹
SOS POS | BCP (CIRCUS GREY) x 2 🇵🇪
RADIO TIME MACHINE | NICHII GAKKAN CO. (TBWA\HAKUHODO) 🇯🇵
THE UNBREAKABLE TWIN | DELOITTE (BBDO NEW YORK) 🇺🇸
WAVES OF WILL POWERED BY NTT | NTT HUMAN INFORMATICS LABORATORIES (DENTSU INC.) 🇯🇵
T-REX LEATHER | LAB-GROWN LEATHER (VML) 🇫🇷
HERO GUM | GIFT OF LIFE (LOLA USA) x 2 🇺🇸
SUPERNOVA ADAPTIVE | ADIDAS (TBWA\CANADA) 🇨🇦
En el próximo Newsletter, un análisis de los casos más interesantes.
Shortlist de Glass: The Lion for Change
NIGRUM CORPUS | IDOMED & INSTITUTO YDUQS (ARTPLAN)
WELCOME BACK, PAISANO | TECATE (LEPUB) 🇲🇽
RECIPE FOR CHANGE PUCK | FP7 (McCANN) x 2
NO FRAME MISSED | APPLE (TBWA\MEDIA ARTS LAB) x 2
THE MĀORI ROLL CALL | WHĀNAU ORA (MOTION SICKNESS)
THE UNBURIED CASKET | WOMEN FOR CHANGE (EDELMAN SA)
MOVE #FIXTHEPHILIPPINES | MOVE AS ONE COALITION (TBWA\SMP)
BIRDS NEVER FORGET TO FLY | PSP (PLAYMAKERS) 🇸🇬
DYING REVIEWS | HOSPICE NZ (MCCANN)
SUPERNOVA ADAPTIVE | ADIDAS (TBWA\CANADA)
VEHICLE OF HOPE | CARITAS (DIFFER) 🇸🇪
CODE FOR THE PROTECTION AND INCLUSION OF BLACK CONSUMERS | L'ORÉAL LUXE (BETA COLLECTIVE)
CHAPTERS OF HOPE | LA FABRICA (McCANN SPAIN) x 2 🇪🇸
50 / 50 | ORANGE (PUBLICIS CONSEIL)
Si te interesa ver y tratar de entender cómo piensan los creativos modelo 2026, comparto campañas y reflexiones regularmente. Subscríbete o comparte el link.
“Larga vida al copywriter” 🖖
———-